Do not hesitate to moderate the negative comments you receive on your Facebook page. Some customers will probably post complaints on your Facebook page. Try satisfying them by offering a free product or a refund but do not start an argument. You could develop a negative image for your brand if your customers see negative comments on your page. Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.
Facebook Offers lets you provide freebies or host contests easily. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans. Create a list of friends as you use Facebook to promote sales for your company. You may utilize coupons as a way to attract newer friends and promotional offers as a way to maintain relationships with existing ones. If you don’t offer older friends any incentives, they’ll be less interested in your business and may un-friend you.
Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance. Be sure folks are able to “share” content via your Facebook presence. You will want to share information with as many people as possible. Sharing is what makes Facebook tick. By providing your customers with valuable knowledge, you will help ensure that these people spread the word about you, which will result in you obtaining even more customers. If you aren’t the only person posting content on your official Facebook page, have everyone follow a similar strategy. If you want your page to look right, consistency is everything. Why not do advance preparation of your Facebook updates and put them somewhere they can be easily found by your colleagues.
Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It’s one of the things that makes the social media site so very special. It’s not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community. Update your profile as often as necessary. Make sure to update the profile page if anything in your business changes. Keep information accurate to enable customers to reach out to you. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening. Likes won’t pay your electricity bill, shares won’t bring home the bacon and comments won’t pay your employees’ wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you. Don’t forget about your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a great marketing campaign, you should respect and appreciate your followers. This will help fortify your brand and personality.
Your website and your Facebook page should mimic one another. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. It will assist people with relating it back to your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.